A Magazine: A Manual for Living Curated for Nike
A Manual for Living Curated for Nike explores the internal intelligence of the global sportswear brand known for its innovation in service of athletes. The publication is organised into five sections: Mind, Body, Soul, Desire, and Imagination. Each section features exercises and challenges meant to be annotated and actioned, informed by the hybrid of sport science, athlete mindset, and creative practice. It functions as a manual, intended as a tool to deepen understanding not only of the human psyche but also the way in which it connects with others and engages with the world. Contributions come from voices within Nike’s world as well as artists and practitioners beyond it.
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A Magazine: A Manual for Living Curated for Nike
A Manual for Living Curated for Nike explores the internal intelligence of the global sportswear brand known for its innovation in service of athletes. The publication is organised into five sections: Mind, Body, Soul, Desire, and Imagination. Each section features exercises and challenges meant to be annotated and actioned, informed by the hybrid of sport science, athlete mindset, and creative practice. It functions as a manual, intended as a tool to deepen understanding not only of the human psyche but also the way in which it connects with others and engages with the world. Contributions come from voices within Nike’s world as well as artists and practitioners beyond it.
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A Manual for Living Curated for Nike explores the internal intelligence of the global sportswear brand known for its innovation in service of athletes. The publication is organised into five sections: Mind, Body, Soul, Desire, and Imagination. Each section features exercises and challenges meant to be annotated and actioned, informed by the hybrid of sport science, athlete mindset, and creative practice. It functions as a manual, intended as a tool to deepen understanding not only of the human psyche but also the way in which it connects with others and engages with the world. Contributions come from voices within Nike’s world as well as artists and practitioners beyond it.
